Project Analysis
Liverpool FC
Scaling global fan engagement through high-fidelity digital platforms.
Year 2024
Result Global reach expansion in key APAC markets
Services
Growth StrategyFan EngagementDigital Product
The Challenge
Liverpool FC wanted to deepen their engagement with global fans, specifically targeting emerging digital-first markets in APAC.
The Solution
Developed a bespoke engagement strategy focusing on localized content loops and platform-native feature development.
The Result
Significant uptick in APAC user retention and a record-breaking fan engagement period during the off-season.